Why Should Retailers Partner with Baby Playpen Suppliers with Fast Shipping?

Meet Immediate Parental Demands for Baby Safety

Parents want safe products for their little ones, and baby playpens are no exception—it’s critical they have a secure space for their babies right away. Waiting a few weeks for delivery just isn’t an option. If retailers look for suppliers with quick shipping times, they can have playpens ready for parents with little no no delays. This alleviates the stress of having a temporary safe space for babies and helps retailers address the problem. Quick shipping helps retailers gain customer trust by meeting their need as quickly as possible.

Stay Ahead in the Fast-Paced Baby Product Market

The baby products market is fast-paced as trends and customer needs change in the blink of an eye. Retailers paired with suppliers that are slow to ship can get left behind. Consider this example: two retailers sell the same baby playpen, but one ships to the customer in 1-3 days while the other takes 2 weeks. Which one do you think the customer will prefer? Retailers can keep their inventory fresh and responsive by working with fast-shipping suppliers. They can restock styles and add new designs within days instead of weeks. This means that retailer’s shelves, or online listings, have the most in-demand items available. Retailers can remain competitive and attract customers by being responsive to demand, something their competitors will struggle to do.

Lowering the Risks and Costs of Having Items Too Long in Inventory

Inventory holding leads retailers' money and space to stock piled–especially space needed for baby playpens. However, retailers do not need to stock pile, thanks to suppliers with fast shipping. Retailers can order smaller, more frequent, and quick batches which ultimately reduce holding cost and risk of out of date playpens being warehoused. For instance, in the case of recently updated safety standards for playpens, a retailer with fast-shipping suppliers can more quickly move to compliant models, rather than being stuck with out of date stock which will be more difficult to sell.

Building Customer Trust and Loyalty Over Time

Building customer trust is crucial within the retail industry, especially when it comes to baby products. Trust is gained when baby products such as playpens are ordered and delivered in a timely manner, making customers more likely to remember the retailer as reliable. In the future, these customers are more likely to purchase other baby products such as strollers and bassinets. Long waits for deliveries, on the other hand, are likely to frustrate customers and cause bad reviews or a change in loyalty to the retailer. Retailers who are committed to caring for their customer’s needs and show this through their shipping promise, are more likely to build loyalty over time. In this process, new customers are gained from the positive experiences shared by these loyal customers, who are more likely to recommend the retailer to their friends and family.

Being Able to Adjust to Unanticipated Increases in Demand

Undoubtedly, there are times when the demand for certain baby playpens can spike. Most notably around the holidays, when there are baby showers, or after certain influential parenting blogs recommend certain styles. If a retailer has poor shipping times, they might not capitalize on such demand, but if a supplier is fast, they can. If a retailer suddenly has a lot of playpen orders but has low stock, they can easily place a reorder that will arrive in a few days, unlike competitors who will have to wait weeks to stock up on inventory. This is a wonderful thing because it allows retailers to offer their inventory without the stress of losing sales.